SaaS Marketing Growth Specialist

Posted: 24 January 2024

Full time, fully remote position available

We're on a mission to change the travel industry.

TourConnect is a SaaS company dedicated to the B2B portion of the tourism industry, established in 2011. We’ve been focused on artificial intelligence for nearly four years, and our vision is to bring the power of AI to the industry. Our four core products use cutting-edge technology to solve common challenges faced by the industry. We’re bringing travel companies into the future, while not losing the human touch that makes the traveler experience so special.

You'll have a role in shaping the future of TourConnect.

While we’ve been around a while, we have a tiny team of three. We operate on a fully remote basis and have done so for many years. Our team typically works from Sydney, Dallas, Austin, Cancun, and Mexico City - among other cities! Working with TourConnect will give you a chance to wear many hats and directly impact the direction and success of the company. As your skills develop and our company grows, many different opportunities, experiences, and challenges will present themselves. We hope you’re up to the task.

We love what we do and take pride in our company culture.

Here are some of our guiding principles:

• Our service is simple, easy-to-use, and reliable.

• We demand ethical behavior of ourselves and our customers.

• We treat each other with respect and help one another grow individually and as a team.

• We strive for a fun, flexible, and casual work environment that produces professional and high quality results.

• We maintain a healthy work-life balance and are positive contributors to our community.

SaaS Marketing Growth Specialist (you will be more functional/execution focused rather than just strategic)

• 40% data analytics/funnel optimization

• 20% campaign management

• 20% campaign copy & design

• 20% customer-facing demos/feedback

Responsibilities & Experience (you will be the key driver of growth for TourConnect)

• 5+ years of data-driven, marketing growth experience

• Heavy focus on metrics of our four core products, monitoring our funnels

• Take actions to directly impact the progress of prospects through the funnel (using various marketing platforms connected to our apps - automated emails, A/B testing, in-app messaging, etc.)

• Work directly with our 2 lead engineers and our CEO to implement specific ideas for growth

• Speak directly with customers, via demos and support, to help improve customer experience

• Plan and execute specific campaigns (email, social, paid, etc.)

• Track progress against clearly defined customer acquisition, retention, and revenue goals

• Measure and optimize cohort progress while minimizing churn

• Setup reporting infrastructure for all key metrics

Marketing Stack (your experience in these tools, or similar, is strongly recommended)

• Intercom (customer support, knowledge base, automated outbound marketing)

• Hubspot (CRM, lead tracking)

• Mailchimp (email campaign management)

• Google Analytics/Tags (visitor and app tracking/triggers)

• Help Hero (in-app messaging)

• Contentful (in-app help)

• Rewardful (affiliate/referral management)

• Squarespace (website management)

• ChatGPT (prompt engineering and generative AI for content)

• Social media and keyword ad management

Please send your CV/resume and a cover letter to joinourvision@tourconnect.com.