About Us
We’re building the future of Travel AI.
TourConnect AI is a pioneer in travel technology, leading the charge in applying artificial intelligence to the tourism industry. We are first and foremost an AI technology company dedicated to tourism, delivering groundbreaking yet reliable solutions that give our clients a protected competitive advantage. With deep experience and integrations into major booking systems like Tourplan and Fareharbor, we have unrivaled insight into travel operations and trends.
Today, we’re building the future of Travel AI, developing the most advanced AI Copilots for DMCs and tour operators, with an emphasis on real-world usability as much as technical innovation. Our thought leadership in this space is reflected by industry participation and recognition, such as being named a “Rising Star” in Featured Customers 2025 Travel Software Awards based on real customer success.
Our mission is simple: to support DMCs and Tour Operators deliver customised travel experiences at scale, with less friction and more efficiency. We’ve helped leading DMCs save hundreds of hours of manual work and speed up quote response times by 70% or more. One client saw their quote conversion rate improve by 40% within just three months of using AI-generated itineraries. And they achieved these gains while maintaining full control over quality and personal touch in every itinerary.
Our Story.
TourConnect was established in 2014. The TourConnect platform streamlines how suppliers and buyers network and process contracts. With 15,000+ tourism businesses on the TourConnect platform, it became clear that our clients also faced major challenges with operational productivity.
TourConnect AI evolved from needs of these customer and was established in 2020. We solve productivity challenges in tourism with the power of AI.
Our team is led by President and Founder, Michael Herrmann. For 20 years, Michael has also owned and led Sydney's iconic bike tour operator, Bonza Bike Tours.
The TourConnect AI team works from hubs in Sydney and Dallas, with remote team members also servicing clients in different time zones globally.
