BOOKING AUTOMATION AI

Send booking emails into FareHarbor with one click.

The AI copilot for tourism supplier reservation teams. BookingAutomation AI reads booking emails from your affiliates, checks availability and creates a booking in FareHarbor - all without leaving your inbox.

FareHarbor Partner · Process Bookings from ‘Manual’ Affiliates

Hannah Brooks hannah.brooks@northstartravel.com
Confirmed booking — full-day Banff tour

Please confirm a full-day guided tour of Banff for Peter Smith and family, 4 adults, on 18 July 2027.

TourConnect AI
Booking Automation AI
Single booking Availability confirmed

Smith family - Banff

18 Jul 2027

Lead travellerPeter Smith
Guests4 adults
Travel date18 Jul 2027
Agent referenceNST-BA-0727-481
ProductFull-day guided Banff tour
PricingUSD 1,048.23
Booking statusConfirmed
Supplier confirmationDBT-78421
Aaron Bennett aaron@ardenttravel.com
August 2027 allocation — 143 pax

Hi team, 143 pax confirmed for August 2027 allocation, please confirm per spreadsheet. Regards

Ardent_Aug_2027_allocation.xlsx
TourConnect AI
Booking Automation AI
Multi booking 12 Groups Extracted

Ardent Travel Allocation

06-27 Aug 2027

Ardent: Smith 4 pax · 06 Aug 2027 · Banff Explorer
Ardent: Thompson 3 pax · 14 Aug 2027 · Rockies Day Tour
Ardent: Garcia 6 pax · 21 Aug 2027 · Banff Explorer

Before automation

Your inbox is already the booking queue.

When affiliate, reseller and partner requests arrive by email, your reservations team becomes the connection between the request and FareHarbor.

  • Manual extraction
  • Inconsistent product names
  • Repetitive FareHarbor entry

Incoming booking requests

Reservations inbox

Manual processing

New affiliate booking request

Dates, passenger details and booking reference in the email

Email body

Passenger booking details

Names, quantities and requested products inside an attachment

PDF attachment

Group booking manifest

Multiple reservations supplied in rows and columns

Spreadsheet
Each request still needs to be read, interpreted, matched and re-entered.
01

Read and interpret

Find the relevant names, dates, quantities, references and product requirements across the message and its attachments.

02

Find the right product

Translate the affiliate’s terminology, search FareHarbor and identify the product that matches the request.

03

Re-enter, review, and book

Copy the details into the reservation, check availability and review the information before progressing the booking.

Booking Automation AI removes these repetitive steps. The same inbox becomes the starting point for a structured, review-ready FareHarbor reservation.

“The ability to accurately and automatically process bookings directly from an email is a game-changer!”

Jessica M, Reservations Manager, Go West Tours

After Automation

From booking request to review-ready reservation

Booking Automation AI turns the details in an affiliate email into a structured FareHarbor reservation—matching the right product, checking availability and keeping your team in control before anything is sent.

01

Read the request

Starts with the email your team already receives.

02

Extract the details

Pulls booking data from the message and attachments.

03

Match the product

Connects affiliate wording to your FareHarbor setup.

04

Check availability

Confirms the selected product, date and departure.

05

Review and send

Your team checks the reservation before submission.

Incoming request

Affiliate inbox

New
Atlas Travel Bookings desk · 09:42

New booking · Harbour Highlights

Please book 2 adults for the 10:00 departure on 18 October. Guest and pickup details are attached.

guest-details.pdf Passenger and pickup information
Booking Automation AI

Reservation review

Ready to review
Travel date18 Oct · 10:00
Guests2 adults
Lead guestJamie Carter
PickupCentral hotel
FareHarbor product match Available
Harbour Highlights · Morning Matched using your saved product rules
Your team can correct any field before the reservation is sent.
Send to FareHarbor

One connected workflow—without changing how affiliates send their requests.

BUILT FOR FAREHARBOR OPERATORS

Automate bookings from all affiliates

Rentals, Passes & Self-Guided Activities

Keep high-volume rental, pass and admission bookings moving when they arrive through email. Dates, times, quantities and customer details are transferred into the relevant FareHarbor fields, significantly reducing repetitive reservations admin.

Guided Tours & Scheduled Experiences

Give hotels, concierges and other non-connected affiliates an API-like route into your FareHarbor workflow. The AI matches each confirmed booking to the correct tour and departure, checks availability and leaves your team to verify and send.

Private Charters & Cruise Excursions

Move confirmed charter and shore-excursion bookings from affiliate emails into FareHarbor without re-entering every passenger and service detail. Booking Automation AI captures dates, guest numbers, pickup notes and special requirements in a structured draft for review.

OFFICIAL FAREHARBOR PARTNER

Connect FareHarbor and your email system in minutes

Connect data painlessly, allowing AI to remove the manual and repetitive data entry of copying data from the booking email, searching for the relevant product in Fareharbor and creating a draft booking.

INTUITIVE FOR ALL

So simple, you’ll wonder how you managed without it

Say hello to your simplified bookings process flow. The AI picks out the key details from the email, PDF and spreadsheet attachments - checks availability and creates a draft booking. The reservation team edits or confirms the draft booking, sending it to your FareHarbor account. Email booking requests are completed in 10-30 seconds, not 10 minutes.

BOOKING AUTOMATION SAVINGS CALCULATOR

Estimate the value of time saved

See how your booking volume and processing time could translate into hours recovered and potential capacity for additional bookings. Use the inputs to model your own scenario. Actual results depend on your workflow and available demand.

Adjust the inputs to explore a capacity scenario for your operation.

400
506,000
6 min
2 min15 min
Client data indicates average of 5–7 minutes per 'single booking' before AI. After AI processing 10-30 seconds (30 seconds mapped to be conservative)
30%
0%100%
Potential hours saved / year — Compared with manual processing time.
Potential extra booking capacity / year — Equivalent single bookings at your current manual handling time.
Potential additional booking value / year — At your average booking value and selected capacity-redeployment share.

Illustrative capacity estimate based on operators with high proportion of single booking automations, with efficiency gain measured the month prior and compared to 3 months after go live. Not a revenue forecast or guarantee. It assumes the selected share of recovered time can be used to handle additional bookings at the same manual processing time, and that sufficient demand exists. Actual results depend on your workflow, booking mix, integration and operating conditions.

THREE EASY PLANS

Pricing that scales with your business

Try all the features with a free account. Then choose Standard or Plus if you need to automate Bulk bookings (multiple groups per affiliate email or spreadsheet) as well as Single booking automations. All tiers come with unlimited seats and unlimited affiliates and partners. Our free trial includes unlimited support and access to our off the shelf integrations. At the end of your free trial, any rules you’ve added to Product Aliases and Travel Agent format extractions will carry over to your paid month-by-month plan.


Lite

Best For: Operators who primarily receive single client reservation emails.

$50

USD per month.
Includes 100 automations per month.


Standard

Best For: Operators who also receive multi group bookings and agent manifests.

$55

USD per month.
Bulk Processing. 100 automations p/m.


Plus

Best For: High-volume operators and multi-location venues, or those with reporting or custom API needs.

$500

USD per month.
Includes 1,000 automations per month.

Features included in Lite:

  • Unlimited users

  • Unlimited affiliates

  • No fixed term contracts

  • Booking Automation AI Inbox add-in

  • One click email extraction

  • Single booking processing (single group booking within a single affiliate email)

  • Product alias rules

  • Attachment reading

  • Real time availability check

  • Booking System sync

  • Standard email support

Optional add-ons:

  • Additional booking automations ($0.50 per new booking, change, cancellation)

  • Custom data extractions

Additional features included in Standard:

  • Bulk spreadsheet / PDF processing

  • Multi group processing within the same affiliate email

  • Priority email support

Optional add-ons:

  • Additional booking automations ($0.50 per new booking, change, cancellation)

  • Custom data extractions

Additional features included in Plus:

  • 1,000 automations

  • Multi-location and multi-brand support

  • Tailored affiliate setup

  • Dedicated onboarding success manager

  • Dashboard reporting (Suited to larger team reporting and ramp up needs. Includes bookings created and changed, team usage per week/month/YTD)

  • This plan is required if you use a system we don’t have an off-the-shelf integration for

Optional add-ons:

  • Additional booking automations ($0.50 per new booking, change, cancellation)

  • Custom data extractions

  • Custom system integrations

  • Full automation (Affiliate to FareHarbor)

STOP MANUALLY ENTERING BOOKINGS

You have nothing to lose

How much time does your team spend manually entering bookings and changes each week?

We often hear from clients that they wish they had made time earlier. Made time to start a free trial. Made time to systematically remove their manual handling.

Our AI Copilot is designed for FareHarbor. Let it do the heavy lifting for a month. Once you try it, it’s unlikely that you will want to go back to the old ways of dreading wholesale order processing and sore thumbs from copy-pasting all day.

WE’RE HAPPY TO HELP

Frequently Asked Questions

What if a detail is missing or the product can’t be matched?

Booking Automation AI flags information that needs attention so your team can review or correct the reservation before submitting it to FareHarbor.

Can it process group bookings?

It supports bulk booking workflows from spreadsheets and PDFs. Capacity depends on the file and booking complexity; contact us if you process larger batches.

How does this differ from Itinerary Assist AI?

Itinerary Assist AI is our copilot designed to automate the creation and management of complex multi day itineraries, using real time inventory of thousands of products. It is designed specifically to meet the needs of operations staff within Destination Management Companies. It excels in creating full accurate itineraries from any FIT quote request. Whilst both of our AI Copilots are proprietary, designed with the same quality standards and accessed from the users existing inbox, that is more a less where the similarities with Booking Automation AI end.

How quickly can we get started with Booking Automation AI?

Most Tour Operators using FareHarbor can create an account in under 2 minutes, self-onboard in an hour spread across 2-3 days, and be automating significant volume by the end of the 7 day free trial period. It takes just 2 minutes to create an account, during which you’re asked to share your FareHarbor dashboard url and 2+ existing affiliates you use that provide the highest volume of manual bookings. This information is only used to establish your account, with FareHarbor and TourConnect AI creating the technical connection. Then, your primary users can download the TourConnect add-in for your inbox (Outlook or Gmail).

If you have a larger tour operator team or are using a booking system we don’t currently have an integration with, we’d be very happy to learn more about your use case and how we might help. Click here to book an exploratory video call.