Creating itineraries has always been part art, part logistics — a process that demands both creativity and precision. For 18 months, Itinerary Assist AI has quietly been establishing itself as the trusted Copilot helping DMCs automate the complex, repetitive parts of this process.

Now, with the release of Itinerary Assist with Chat, we’re taking that capability to a whole new level. This version introduces a powerful new way to work — one that’s conversational, intuitive, and even more capable. All whilst DMC staff retain final control. Every change is logged and can be audited if needs be.

A Smarter, More Natural Way to Build Itineraries

Our most significant upgrade yet brings a new Chat interface that lets DMC teams interact with AI as naturally as they would with a colleague. Whether a quote request arrives with only a few vague details — “3 nights in Tokyo for 2 adults in April” — or with a detailed, multi-day plan, the AI can now build and refine itineraries through simple, back-and-forth conversation.

The process feels familiar — much like using ChatGPT or any other AI chat tool — but purpose-built for the travel industry. Behind the scenes, the system continues to draw from your own inventory, templates, live pricing, and rules, so every itinerary remains accurate and on-brand.

“Itinerary Assist AI is an incredible tool to be given the chance to utilise. It’s proactive, intuitive, thought-provoking, and efficient,” says Kathy Turner, General Manager at Across Australia.
“Our expert travel consultants now have more time to evaluate and enrich individual bookings.”

Built for How DMCs Actually Work

We designed this release around the real workflows of operations teams. For DMCs managing high volumes of agent requests, limited trip details, and complex supplier mixes, the new Chat flow makes it possible to produce quality itineraries in a fraction of the time — without jumping between systems.

“DMCs are seeing value in less context switching and faster turnaround times. A conversational interface to unlock the creativity of their talented staff was highly requested, and the team has worked hard to deliver it,” says Michael Herrmann, President and Founder of TourConnect AI.

Since launching in 2024, DMCs using Itinerary Assist have built over 130,000 service lines — with 92% making it through to the final itinerary built in Tourplan and sent to the travel agent client.

What’s New in Itinerary Assist with Chat

Conversational Chat Flow

The biggest change is the introduction of conversational editing. You can now type requests like:

“Shift this trip to August and replace the city tour with an art-focused option.”
“Add boutique hotel choices instead of chain hotels.”

The AI responds intelligently, making adjustments instantly and regenerating a complete, accurate itinerary — all from within the TourConnect AI add-in within your Inbox.

Build From Scratch

Itinerary Assist AI can now handle quote requests of any type. Even if an agent provides little more than a destination, date range, and number of travellers, the AI can generate a detailed itinerary with pricing and availability, ready for review.

Leverages Past Success

The system learns from your templates and past high-performing itineraries, using them as quality benchmarks. That means your most successful itineraries help inform new drafts, improving both speed and consistency.

Conversational User Interface

A refined layout now separates your inputs (emails, attachments, and chats) from the AI’s generated content, making it easier to review, adjust, and approve each version.

**Itinerary editing with Chat**

In this example, a DMC trip planner asks AI to add a room for a new passenger to an itinerary.
AI successfully checks availability and pricing in inventory showing within the DMCs Tourplan or Hero booking system, adds the relevant room to the itinerary and associates the new room to the new traveller.
Itinerary Assist AI communicates throughout the process to keep the DMC operations staff in the loop as it completes the task.

How the New Chat Feature Works

The Chat feature is designed to feel like a conversation — one where your AI assistant already understands the context of your itinerary.

You can now:

Add details directly: Type new information or paste an agent email into Chat to update itineraries.
Refine itineraries: Ask for changes to travel dates, passenger numbers, or inclusions.
Ask questions: “What’s the weather in Rome in April?” or “Do all nights have accommodation?”
Combine inputs: Choose which emails, attachments, and chats should guide the next version.
Regenerate itineraries: Click send to instantly produce the next draft.

Manual creation remains available too — simply use “Create New Itinerary” to start from scratch when needed.

For larger edits, like changing travel months or adding entire sections, Chat is the fastest option. For small one-line changes, you can still make direct edits via the existing add-in interface.

Chat also supports multiple languages, including English, Spanish, French, German, Portuguese, and Italian, making collaboration easier for global teams.

Why This Matters Now

Travellers are already using consumer-facing AI tools to plan their trips — from OTAs to chat-based travel startups. As those technologies evolve, DMCs need tools that help them respond faster, create more bespoke itineraries, and protect their leadership in high-service markets like luxury FITs and small groups.

Itinerary Assist AI gives DMCs that advantage. It’s purpose-built for professional DMC workflows that combines operational precision with conversational flexibility.

Data governance is important to our clients, we ensure that models don’t leak itineraries between clients. They are bespoke for each quote request and the context libraries, itinerary rules and agent AI model settings are completely separate for each DMC client.

Get Hands-On: Try Itinerary Assist AI With Your Own Quote Requests

The best way to understand what conversational AI can do for your team is to see it in action — using your own requests.

We’re inviting DMCs to send us a few recent quote requests, ideally a mix of simple and complex ones. Our team will run them through Itinerary Assist AI, generate first-draft itineraries, and share the results back with you to review.

You’ll see firsthand how quickly the AI can turn minimal inputs into high-quality, fully priced itineraries — all tailored to your business rules and supplier data.

📩 To get started:
Email us two or three raw FIT quote requests to marketing@tourconnect.com, or request a demo at tourconnect.ai/itinerary-assist.

Availability

Itinerary Assist with Chat launches globally on 4 November 2025 for DMCs using Tourplan or Hero. Existing clients are transitioning now. Pricing remains unchanged — with onboarding reflecting integration and data quality, and subscriptions based on itinerary volume.

Introducing Itinerary Assist AI with Chat: A Conversational Leap Forward for DMCs