TourConnect AI Wins Best Travel AI Copilot 2025

TourConnect AI’s Itinerary Assist AI has been awarded Best Travel AI Copilot 2025 by LuxLife Magazine— a recognition that highlights the capabilities of our purpose built AI itinerary tool for Destination Management Companies (DMCs).

Recognising the New Standard for Itinerary Creation

Itinerary Assist AI automates live-availability itinerary creation and editing, eliminating the need for manual formatting, cross-checking supplier rates, or rekeying itinerary details. The award acknowledges what many of our users already know — AI is no longer experimental in travel operations.

DMCs handling FIT and small group itineraries can access the digital workforce to empower their Operations teams, with workflows becoming smooth and response times 5x faster with no loss of quality.

This recognition builds on our earlier success in 2025, where TourConnect AI was named Rising Star in Tour Operator Software by FeaturedCustomers. That early acknowledgement marked the industry’s first signal that DMCs and tour operators were ready for a new category of software — purpose-built AI copilots rather than traditional booking tools.

Winning Best Travel AI Copilot from LuxLife is another step in that trajectory — demonstrating that AI copilots are no longer a future concept, but a working category of travel technology.

🔗 Read more about our award on the LuxLife website

LuxLife Award for Itinerary Assist AI

We’re gaining momentum as Travel AI leaders

With momentum building, 2025 has been a year focused on deep operational embedding, not just surface-level feature launches.

Here’s a recap of our functional progress with Itinerary Assist AI so far this year:

  • Conversational AI workflows — introducing chat-based itinerary creation and editing, allowing operations staff to brief the system in a natural conversational way, adding and editing as needed.

  • Support for broader FIT and small-group itineraries — extending beyond highly defined FIT quotes to now being equally capable at generating quality AI itineraries from vague initial enquiry quote requests. These can be for small Free Independent Traveller groups or for the small groups segment (eg. under 20 pax).

  • Higher AI autonomy and editing accuracy — cutting down on manual corrections with improved AI learning protocols mean that 92% of service lines and data fields in AI generated itineraries make it through to the final itinerary sent to the client.

  • Closer integration with daily DMC workflows — we’re now integrated with our friends at Didgigo, so DMCs are a step closer to automate brochure or digital travel document creation for every itinerary, extending the automated flow in our ecosystem.

This is where the heavy lifting happens — where AI shifts from "helpful accelerator" to a trusted and dependable copilot that delivers commercial grade itineraries in minutes.

Our focus moving forward

Our mission is simple: to build the leading AI copilot for the global travel industry, starting with DMCs. This award is a milestone, but the focus now is on execution — scaling accuracy, speed, and operational trust in AI-led itinerary production.

If you’re a DMC that is considering your growth strategy for 2026 and beyond, we’d be happy to run a test extraction of AI using a few of your recent FIT quote request emails. We’ll reply with the results and a screen recording of Itinerary Assist AI extracting all the relevant details it needs ot build an itinerary in real time.

Get in touch with us today or move further ahead and request a full demo.

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